“Data is the New Oil” or so Clive Humby tells us. But did you know that this quote is often missing context and misused?

What he actually said was:

“Data is the new oil. It’s valuable, but if unrefined it cannot really be used.  It has to be changed into gas, plastic, chemicals, etc. to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value”

Taking Clive’s sage words, we bring you career progressing training course centered around data; how to identify it, segment it leverage it… all to maximise business results. The agenda, tailored for digital marketing and delivered by industry experts, will add value no matter which part of the ecosystem you work in. 

Go beyond the basics which are hygiene factors for your role and understand how you can bring skills and knowledge to the table to be part of the digital revolution. Learn from experienced leaders of the digital industry and get certified setting you up for a spectacular 2020. 

According to the World Economic Forum, over 50% of workers in India need upskilling in order for businesses to grow and thrive in the coming years. Be part of the change movement by getting certified at the IAB Southeast Asia & India one day training program on November 12th in Mumbai.

Who should attend?

This training is aimed at those who have a minimum of 2 years digital experience, or those from traditional advertising backgrounds who are ready to take their skills to the next level.

Register Here


12th Nov’ 19


JBR 1, JW Marriott, Sahar

Certification by: