The Evolving ‘performance’ metrics

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

Where & When
Date
Wednesday, November 13th
Time
11:30am - 12:10pm
Category
Main Agenda
Stream
THEME 2: The New Marketing Currencies
Speakers
CEO
iProspect
Head of Media
Loreal
Head of Digital
Philips
Director
Verizon
COO
TIMES INTERNET