Culture is shaped by the stories we tell. Advertising is telling stories that are backed by billions of dollars to get them heard. As advertisers we have the power to shape what society sees what’s normal, aspirational or acceptable.
We can normalise gender equality with what we choose to show in our ads – Progressive Gender Portrayal - and who we choose to make them.
This session is a chance for brand marketers and advertisers to understand the framework of presence, perspective and personality that helps you take a stand and get behind initiatives and partnerships that champion Progressive Gender Portrayal.