09:30 – 10:00
Keynote
9:30am - 10:00am
10:00 – 10:30
Keynote
10:00am - 10:30am
Senior Vice President, Oracle Marketing Cloud
Oracle corporation worldwide
10:30 – 11:30
11:30 – 12:10
THEME 1: Re-imagining Storytelling
11:30am - 12:10pm

In the age of online marketplaces & online businesses, Brands can build direct and meaningful connections with their customers by offering valuable content and a seamless customer journey. Join this session to learn key tactics that successful brands are deploying to build content that converts

Director Marketing
Master Card

In the age of online marketplaces & online businesses, Brands can build direct and meaningful connections with their customers by offering valuable content and a seamless customer journey. Join this session to learn key tactics that successful brands are deploying to build content that converts

THEME 2: The New Marketing Currencies
11:30am - 12:10pm

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

CEO
iProspect
Head of Media
Loreal
Head of Media
Phillips

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

12:10 – 12:40
THEME 1: Re-imagining Storytelling
12:10pm - 12:40pm

Marketers love the idea of delivering engaging, smart and relevant messaging to their consumers, but in all the excitement to create the most optimum tech stack and targeting solutions, are we somehow missing out on the basics of marketing – The Creative? This panel of eminent marketing veterans discuss the principles of dynamic creative optimization, share creative ideas/strategies and offer some tactical solutions to bring your creatives to the next level. 

Area Digital and Media Lead
GlaxoSmithKline

Marketers love the idea of delivering engaging, smart and relevant messaging to their consumers, but in all the excitement to create the most optimum tech stack and targeting solutions, are we somehow missing out on the basics of marketing – The Creative? This panel of eminent marketing veterans discuss the principles of dynamic creative optimization, share creative ideas/strategies and offer some tactical solutions to bring your creatives to the next level. 

THEME 2: The New Marketing Currencies
12:10pm - 12:40pm

Fighting ad fraud is not just a battle of technologies, it requires the various parts of the advertisiting ecosystem to work together. Join this conversation to learn more about the warning signs that all players in the advertising foodchain (brand, technology providers, distributors and publishers)  must not ignore and how by demanding greater brand safety and full transparency we can identify and eliminate ad fraud.

Fighting ad fraud is not just a battle of technologies, it requires the various parts of the advertisiting ecosystem to work together. Join this conversation to learn more about the warning signs that all players in the advertising foodchain (brand, technology providers, distributors and publishers)  must not ignore and how by demanding greater brand safety and full transparency we can identify and eliminate ad fraud.

12:40 – 1:00
Spotlights
12:40pm - 1:00pm
Session by
1:00 – 1:10
Spotlights
1:00pm - 1:10pm
Session by
1:10 – 1:20
Spotlights
1:10pm - 1:20pm
Managing Director, APAC
Integral Ad Science
1:30 – 2:15
2:15 – 2:55
Theme 3: The Future Creative
2:15pm - 2:55pm

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

Theme 4: Entertainment in the 3rd Connected Era
2:15pm - 2:55pm

The M&E sector,  is poised to kickstart a new era of growth, as India heads towards a billion screens,and 3X Indian internet users vs English. Is Vernacular the next moneypot  for social, audio & video streaming platforms in India?

The M&E sector,  is poised to kickstart a new era of growth, as India heads towards a billion screens,and 3X Indian internet users vs English. Is Vernacular the next moneypot  for social, audio & video streaming platforms in India?

2:55 – 3:25
Theme 3: The Future Creative
2:55pm - 3:25pm

Emerging technologies are helping brands connect with consumers like never before. From voice to extended reality, geofencing and geolocation, AI, Blockchain, Internet of Things (IoT) to image recognition, we now have entirely new ways to reach and interact with consumers. Join this panel to discuss how to prioritize, understand how they interact and intersect with each other and how do we convert these new concepts into dollars to deliver differentiated customer experience.

Vice President - Marketing Technology & Automation
HDFC Bank

Emerging technologies are helping brands connect with consumers like never before. From voice to extended reality, geofencing and geolocation, AI, Blockchain, Internet of Things (IoT) to image recognition, we now have entirely new ways to reach and interact with consumers. Join this panel to discuss how to prioritize, understand how they interact and intersect with each other and how do we convert these new concepts into dollars to deliver differentiated customer experience.

Theme 4: Entertainment in the 3rd Connected Era
2:55pm - 3:25pm
3:30 – 4:20
Spotlights
3:30pm - 4:20pm
4:20 – 5:00
Break
4:20pm - 5:00pm
5:00 – 5:30
Keynote
5:00pm - 5:30pm
5:30 – 7:30
Oracle Masterclass by invitation only
5:30pm - 7:30pm
Session by
6:30 – 9:30
Networking Bash
6:30pm - 9:30pm