09:30 – 10:00
Keynote
9:30am - 10:00am

As users are spending more and more time online (global average being 11 hours), India is not far behind. The amount of content being produced and consumed by India is changing dramatically. This panel will choose to explore how these content consumption patterns are changing, what is India consuming, and how brands can successfully ride this trend to create content that addresses their Brand goals.

Founder
Editorji Technologies

As users are spending more and more time online (global average being 11 hours), India is not far behind. The amount of content being produced and consumed by India is changing dramatically. This panel will choose to explore how these content consumption patterns are changing, what is India consuming, and how brands can successfully ride this trend to create content that addresses their Brand goals.

10:00 – 10:30
Keynote
10:00am - 10:30am

Micro-moments are redefining marketing. Customers are in charge and demand a seamless, frictionless experience at all times. Traditional ways of engaging with customers are becoming obsolete. Garnering intent is really hard to do, but predicting the future is even harder! So, how do we tackle this new customer and incorporate micro-moments into our strategy? How do we interact with customers when they expect so much from every interaction? Come to this session to get an overview of where to focus your customer engagement efforts.

SENIOR VICE PRESIDENT, ORACLE MARKETING CLOUD, ORACLE CORP
Oracle

Micro-moments are redefining marketing. Customers are in charge and demand a seamless, frictionless experience at all times. Traditional ways of engaging with customers are becoming obsolete. Garnering intent is really hard to do, but predicting the future is even harder! So, how do we tackle this new customer and incorporate micro-moments into our strategy? How do we interact with customers when they expect so much from every interaction? Come to this session to get an overview of where to focus your customer engagement efforts.

10:30 – 11:30
11:30 – 12:10
THEME 1: Re-imagining Storytelling
11:30am - 12:10pm

In the age of online marketplaces & online businesses, Brands can build direct and meaningful connections with their customers by offering valuable content and a seamless customer journey. Join this session to learn key tactics that successful brands are deploying to build content that converts

Director Marketing
Master Card
COO
Indiatimes Lifestyle Network
Director Digital Marketing
Citroen

In the age of online marketplaces & online businesses, Brands can build direct and meaningful connections with their customers by offering valuable content and a seamless customer journey. Join this session to learn key tactics that successful brands are deploying to build content that converts

THEME 2: The New Marketing Currencies
11:30am - 12:10pm

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

CEO
iProspect
Head of Media
Loreal
Head of Digital
Philips
Director
Verizon
COO
TIMES INTERNET

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

12:10 – 12:40
THEME 1: Re-imagining Storytelling
12:10pm - 12:40pm

Marketers love the idea of delivering engaging, smart and relevant messaging to their consumers, but in all the excitement to create the most optimum tech stack and targeting solutions, are we somehow missing out on the basics of marketing – The Creative? This panel of eminent marketing veterans discuss the principles of dynamic creative optimization, share creative ideas/strategies and offer some tactical solutions to bring your creatives to the next level. 

Area Digital and Media Lead
GlaxoSmithKline
Co-founder & Director
Valueleaf

Marketers love the idea of delivering engaging, smart and relevant messaging to their consumers, but in all the excitement to create the most optimum tech stack and targeting solutions, are we somehow missing out on the basics of marketing – The Creative? This panel of eminent marketing veterans discuss the principles of dynamic creative optimization, share creative ideas/strategies and offer some tactical solutions to bring your creatives to the next level. 

THEME 2: The New Marketing Currencies
12:10pm - 12:40pm

Fighting ad fraud is not just a battle of technologies, it requires the various parts of the advertisiting ecosystem to work together. Join this conversation to learn more about the warning signs that all players in the advertising foodchain (brand, technology providers, distributors and publishers)  must not ignore and how by demanding greater brand safety and full transparency we can identify and eliminate ad fraud.

Head - Mobile App Marketing
Flipkart

Fighting ad fraud is not just a battle of technologies, it requires the various parts of the advertisiting ecosystem to work together. Join this conversation to learn more about the warning signs that all players in the advertising foodchain (brand, technology providers, distributors and publishers)  must not ignore and how by demanding greater brand safety and full transparency we can identify and eliminate ad fraud.

12:40 – 1:00
Spotlights
12:40pm - 1:00pm
Session by
1:00 – 1:10
Spotlights
1:00pm - 1:10pm

The sessions aims at decoding experiential marketing. Giving customers a good experience, is a very powerful form of marketing and the most effective channel for this is influencer marketing. Influencers are credible, relatable and trusted names. When marketers are able to find the sweet spot between influencer marketing and giving their target audience a good experience, that's when the magic happens. The session will also include best practices for influencer marketing, based on a survey with over 800 respondents.

Enterprise Marketing Director
Talkwalker

The sessions aims at decoding experiential marketing. Giving customers a good experience, is a very powerful form of marketing and the most effective channel for this is influencer marketing. Influencers are credible, relatable and trusted names. When marketers are able to find the sweet spot between influencer marketing and giving their target audience a good experience, that's when the magic happens. The session will also include best practices for influencer marketing, based on a survey with over 800 respondents.

1:10 – 1:20
Spotlights
1:10pm - 1:20pm
Managing Director, APAC
Integral Ad Science
1:30 – 2:15
2:15 – 2:55
Theme 3: The Future Creative
2:15pm - 2:55pm

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

SVP of Growth
Zomato
Managing Director
Publicis Worldwide (India)
CRO and Head – Snapchat monetisation Partnership
TYROO TECHNOLOGIES

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

Theme 4: Entertainment in the 3rd Connected Era
2:15pm - 2:55pm

The M&E sector,  is poised to kickstart a new era of growth, as India heads towards a billion screens,and 3X Indian internet users vs English. Is Vernacular the next moneypot  for social, audio & video streaming platforms in India?

Business Head
Viacom18 Digital Ventures

The M&E sector,  is poised to kickstart a new era of growth, as India heads towards a billion screens,and 3X Indian internet users vs English. Is Vernacular the next moneypot  for social, audio & video streaming platforms in India?

SPONSOR by
2:55 – 3:25
Theme 3: The Future Creative
2:55pm - 3:25pm

Emerging technologies are helping brands connect with consumers like never before. From voice to extended reality, geofencing and geolocation, AI, Blockchain, Internet of Things (IoT) to image recognition, we now have entirely new ways to reach and interact with consumers. Join this panel to discuss how to prioritize, understand how they interact and intersect with each other and how do we convert these new concepts into dollars to deliver differentiated customer experience.

Vice President - Marketing Technology & Automation
HDFC Bank
Chief Marketing Officer
IBM India & South Asia

Emerging technologies are helping brands connect with consumers like never before. From voice to extended reality, geofencing and geolocation, AI, Blockchain, Internet of Things (IoT) to image recognition, we now have entirely new ways to reach and interact with consumers. Join this panel to discuss how to prioritize, understand how they interact and intersect with each other and how do we convert these new concepts into dollars to deliver differentiated customer experience.

Theme 4: Entertainment in the 3rd Connected Era
2:55pm - 3:25pm
3:30 – 4:20
Spotlights
3:30pm - 4:20pm
4:20 – 5:00
Break
4:20pm - 5:00pm
4:30 – 5:00
Keynote
4:30pm - 5:00pm

Culture is shaped by the stories we tell. Advertising is telling stories that are backed by billions of dollars to get them heard. As advertisers we have the power to shape what society sees what’s normal, aspirational or acceptable.

We can normalise gender equality with what we choose to show in our ads – Progressive Gender Portrayal - and who we choose to make them.

This session is a chance for brand marketers and advertisers to understand the framework of presence, perspective and personality that helps you take a stand and get behind initiatives and partnerships that champion Progressive Gender Portrayal.

Chief Marketing Officer
Diageo

Culture is shaped by the stories we tell. Advertising is telling stories that are backed by billions of dollars to get them heard. As advertisers we have the power to shape what society sees what’s normal, aspirational or acceptable.

We can normalise gender equality with what we choose to show in our ads – Progressive Gender Portrayal - and who we choose to make them.

This session is a chance for brand marketers and advertisers to understand the framework of presence, perspective and personality that helps you take a stand and get behind initiatives and partnerships that champion Progressive Gender Portrayal.

5:30 – 7:30
Oracle Masterclass by invitation only
5:30pm - 7:30pm
Session by
6:30 – 9:30
Networking Bash
6:30pm - 9:30pm