09:30 – 10:00
BALLROOM 1
9:30am - 10:00am

Technology is too often seen as an end in itself. It’s not. This keynote will explore the role that technology has played in helping deliver ground-breaking creativity for some of the world’s most successful brands. David will also talk about how brands may leverage emerging technologies to deliver value to consumers and build brand equity.

Managing Partner & CGO
BBH Asia

Technology is too often seen as an end in itself. It’s not. This keynote will explore the role that technology has played in helping deliver ground-breaking creativity for some of the world’s most successful brands. David will also talk about how brands may leverage emerging technologies to deliver value to consumers and build brand equity.

10:05 – 10:35
Spotlight in BALLROOM 1
10:05am - 10:35am

What does the future of online spaces look like?

What do we actually mean by creating the internet space as more inclusive, productive and safe?

What are the factors that drive the change and the implications to the marketing ecosystem?

Catch Sairee Chahal unfold the mysteries on the Narrative on The New Internet

Founder, CEO
Sheroes

What does the future of online spaces look like?

What do we actually mean by creating the internet space as more inclusive, productive and safe?

What are the factors that drive the change and the implications to the marketing ecosystem?

Catch Sairee Chahal unfold the mysteries on the Narrative on The New Internet

10:35 – 10:55
BALLROOM 1
10:35am - 10:55am
Head – Technology & Solutions
Adobe
10:55 – 11:10
Break
10:55am - 11:10am
11:10 – 11:50
Track 5: Personalization & Targeting
11:10am - 11:50am
AVP & Head - Growth
People Interactive (Shaadi.com)
Head - Media Services
Godrej Consumer Products
President, Growth and Strategy, APAC
Essence
Chief Brand & Marketing Officer
FABINDIA
Head - Video & Brand Advertising
Google
Track 6: Reach
11:10am - 11:50am
Co-Founder & CEO
Logicserve Digital
Head of Google Marketing Platforms India
Google
Country Head- India and Middle East, RevX
RevX
Global Vice President
Freakout
workshop – Request Invitation
11:00am - 1:00pm

A guide to the programmatic eco-system -- from choosing the right DSP to brand safety and what the future holds for advertising's hottest trend.

Venue – Studio 3

Director, Platform & Exchange Optimization & Strategy
Oath

A guide to the programmatic eco-system -- from choosing the right DSP to brand safety and what the future holds for advertising's hottest trend.

Venue – Studio 3

11:55 – 12:25
Track 5: Personalization & Targeting
11:55am - 12:25pm
Vice President-Data Science & Machine Learning
Sheroes
Managing Partner APAC
M&C Saatchi Performance
Solution Consulting Director
Oracle Corporation, US
Chief Digital Marketing Officer
Diageo
Director Business Development & Partnerships
Vizury
Track 6: Reach
11:55am - 12:25pm
Director – Marketing, CSB
Dell India and ANZ
CMO
Brand Factory
CEO
DAN Performance Group
Co-founder & Director
Valueleaf
Sr. Vice President – Marketing, eCommerce & Innovations
Jet Airways
Founder & CEO
Way2News
12:30 – 1:00
BALLROOM 1
12:30pm - 1:00pm
Director & Head of Global Marketing Solutions
Facebook India
1:00 – 2:00
Break
1:00pm - 2:00pm
2:00 - 2:30
Spotlight in BALLROOM 1
2:00pm - 2:30pm
Creative Chief, Google Zoo, Asia-Pacific
Google
Creative Chief, Google Zoo, Asia-Pacific
Google
2:35 – 2:45
Spotlight in BALLROOM 1
2:35pm - 2:45pm

Music provides direct access to our feelings in a given moment.  Mobile audio, a companion medium, in this passion centric environment holds the most appeal to win back consumer attention. The ubiquity of smartphones, rise in streaming numbers and voice-activated speakers, and the sophisticated technical infrastructure available - Mobile audio is on the rise.

VP, Advertising Platform
Saavn

Music provides direct access to our feelings in a given moment.  Mobile audio, a companion medium, in this passion centric environment holds the most appeal to win back consumer attention. The ubiquity of smartphones, rise in streaming numbers and voice-activated speakers, and the sophisticated technical infrastructure available - Mobile audio is on the rise.

2:50 – 3:10
Spotlight in BALLROOM 1
2:50pm - 3:10pm
CEO, Network18 Digital
Network18
Business head News18 – Regional
Network18
3:20 – 3:30
Case Study in BALLROOM 1
3:20pm - 3:30pm
General Manager- Media (South Asia)
Hindustan Unilever Limited
Senior Vice President (South Asia)
Mindshare Fulcrum
3:30 – 4:00
Break
3:30pm - 4:00pm
4:00 – 4:30
BALLROOM 1
4:00pm - 4:30pm

Aims to explore how brands can bring positive social change by associating with the right causes, and why this is important for brands in today’s socially connected world.

Brand Custodian, Tata Sons and Author of 'The Curious Marketer' & 'Tata Log'
Tata Sons
Deputy General Manager
Tata Sons

Aims to explore how brands can bring positive social change by associating with the right causes, and why this is important for brands in today’s socially connected world.

5:00 – 7:00
YouTube Masterclass
5:00pm - 7:00pm

(By Invitation Only. Request your invitation here)

Video has become a 'daily' habit. India is now not just a mobile first, but a video first country. While this is the new normal for brands, there are no shortcuts in winning the attention and trust of the consumer who is more impatient, curious and demanding than ever. Brands are no longer competing within categories, but at creating and curating the best experience a user has ever had. IN this landscape, how can a brand ensure that its story and value stand out?

During this masterclass, we intend to answer the above, and also a few of the questions below:

  • What are the Top user Trends on Video today & implications for Brands ?
  • What are best in class examples of Brands which succeeded in driving business results from video campaigns
  • What is the secret sauce behind planning in a cross screen world and correctly measuring video ROI?
  • How can one build brands on YouTube ? Whats the perfect recipe of insights, targeting & scale that delivers measurable results ?
  • What are the latest Industry Learnings on effectiveness of video and how can brands tap into them?

If some of the questions above are what you want answers to, request your access pass to the masterclass now!

Request Invitation

Head - Video & Brand Advertising
Google
YouTube Specialist
Google
Brand Specialist - Measurement & Reach Planning
Google

(By Invitation Only. Request your invitation here)

Video has become a 'daily' habit. India is now not just a mobile first, but a video first country. While this is the new normal for brands, there are no shortcuts in winning the attention and trust of the consumer who is more impatient, curious and demanding than ever. Brands are no longer competing within categories, but at creating and curating the best experience a user has ever had. IN this landscape, how can a brand ensure that its story and value stand out?

During this masterclass, we intend to answer the above, and also a few of the questions below:

  • What are the Top user Trends on Video today & implications for Brands ?
  • What are best in class examples of Brands which succeeded in driving business results from video campaigns
  • What is the secret sauce behind planning in a cross screen world and correctly measuring video ROI?
  • How can one build brands on YouTube ? Whats the perfect recipe of insights, targeting & scale that delivers measurable results ?
  • What are the latest Industry Learnings on effectiveness of video and how can brands tap into them?

If some of the questions above are what you want answers to, request your access pass to the masterclass now!

Request Invitation