10:00 – 10:30
Keynote
10:00am - 10:30am

Today we are increasingly living in a data driven and technology impacted marketing landscape. But we should not forget that it is people that advertising and marketing seek to influence and impact and people tend to choose with their hearts and use numbers to justify what they do. Thus in a data driven and math age it is critical to realize that creativity and storytelling will continue to be important and in many cases will be the key differentiators for marketing  and marketers.

Chief Growth Officer & Member of Management Committee
Publicis Groupe

Today we are increasingly living in a data driven and technology impacted marketing landscape. But we should not forget that it is people that advertising and marketing seek to influence and impact and people tend to choose with their hearts and use numbers to justify what they do. Thus in a data driven and math age it is critical to realize that creativity and storytelling will continue to be important and in many cases will be the key differentiators for marketing  and marketers.

10:30 – 11:50
Spotlights
10:30am - 11:50am
11:05 – 11:20
Spotlights
11:05am - 11:20am
Head of commercial strategy and ad monetization
Snapchat
11:50 – 12:20
12:20 – 1:00
Theme 5: Back to the Future: Brands go D2C
12:20pm - 1:00pm

Direct-to-consumer (DTC) brands, also known as internet-born brands, are shaking up the traditional retail and consumer goods market. But what is it that they are doing different and what is their playbook for success. Hear the best in the business spill their secrets on how to win doing D2C

CEO – FreshtoHome, and former India CEO – Zynga Games
FreshtoHome
CRO
The Bombay Shaving Company
Co-founder
Mama Earth

Direct-to-consumer (DTC) brands, also known as internet-born brands, are shaking up the traditional retail and consumer goods market. But what is it that they are doing different and what is their playbook for success. Hear the best in the business spill their secrets on how to win doing D2C

Theme 6: Laying the Right Foundation
12:20pm - 1:00pm

Data has been an essential part of marketing for years but running alongside that has been a tension when it comes to its involvement in the creative process. The challenges of drawing meaningful insights from the data you own, to its creative implementation in marketing and customer experiences forms the core of your marketing success. This session will discuss how top brands have unlocked the power of meaningful data mining.

Solution Engineering Director, Oracle Marketing Cloud, Oracle India
Oracle

Data has been an essential part of marketing for years but running alongside that has been a tension when it comes to its involvement in the creative process. The challenges of drawing meaningful insights from the data you own, to its creative implementation in marketing and customer experiences forms the core of your marketing success. This session will discuss how top brands have unlocked the power of meaningful data mining.

1:00 – 1:30
Theme 5: Back to the Future: Brands go D2C
1:00pm - 1:30pm

As consumer behavior and their expectations from brands continue to evolve, we see a lot of traditional brands going back to roots, and engaging with consumers 1:1. Is this the way forward for all brands, and how have some traditional brands utlized this model effectively?

Head of eCommerce, India
Mondelez
Chief Marketing Officer
FBB, Future Retail
CPO & Founder
Zeotap

As consumer behavior and their expectations from brands continue to evolve, we see a lot of traditional brands going back to roots, and engaging with consumers 1:1. Is this the way forward for all brands, and how have some traditional brands utlized this model effectively?

Theme 6: ROI of the Creative Genre
1:00pm - 1:30pm
1:30 – 2:10
Break
1:30pm - 2:10pm
2:10 - 2:30
Spotlights
2:10pm - 2:30pm
2:40 - 2:50
Brand Masterclass
2:40pm - 2:50pm
2:50 - 3:00
Brand Masterclass
2:50pm - 3:00pm
Global Director - Digital Customer Experience
Schneider Electric
3:00 - 3:10
Brand Masterclass
3:00pm - 3:10pm

Case study that highlights how Livspace has understood consumer pain points; addressed it with 3 sided marketplace digital offering that led to the changed consumer behavior of purchasing interior solutions online

Chief Marketing Officer
Livspace

Case study that highlights how Livspace has understood consumer pain points; addressed it with 3 sided marketplace digital offering that led to the changed consumer behavior of purchasing interior solutions online

3:10 – 3:20
Brand Masterclass
3:10pm - 3:20pm
3:20 – 4:00
Brand Masterclass
3:20pm - 4:00pm

Catch top CMOs showcase their best work on the ad:tech Mumbai stage!

Chief Marketing Officer, Group Corporate Brand
Mahindra Group
Global Director - Digital Customer Experience
Schneider Electric
VP Marketing
Target in India
Chief Marketing Officer
Livspace

Catch top CMOs showcase their best work on the ad:tech Mumbai stage!

4:00 – 5:00