10:00 – 10:30
Keynote
10:00am - 10:30am

Today we are increasingly living in a data driven and technology impacted marketing landscape. But we should not forget that it is people that advertising and marketing seek to influence and impact and people tend to choose with their hearts and use numbers to justify what they do. Thus in a data driven and math age it is critical to realize that creativity and storytelling will continue to be important and in many cases will be the key differentiators for marketing  and marketers.

Chief Growth Officer & Member of Management Committee
Publicis Groupe

Today we are increasingly living in a data driven and technology impacted marketing landscape. But we should not forget that it is people that advertising and marketing seek to influence and impact and people tend to choose with their hearts and use numbers to justify what they do. Thus in a data driven and math age it is critical to realize that creativity and storytelling will continue to be important and in many cases will be the key differentiators for marketing  and marketers.

10:30 – 11:00
Keynote
10:30am - 11:00am
11:00 – 11:50
Spotlights
11:00am - 11:50am
11:50 – 12:20
12:20 – 1:00
Theme 5: Back to the Future: Brands go D2C
12:20pm - 1:00pm

Direct-to-consumer (DTC) brands, also known as internet-born brands, are shaking up the traditional retail and consumer goods market. But what is it that they are doing different and what is their playbook for success. Hear the best in the business spill their secrets on how to win doing D2C

CEO – FreshtoHome, and former India CEO – Zynga Games
FreshtoHome

Direct-to-consumer (DTC) brands, also known as internet-born brands, are shaking up the traditional retail and consumer goods market. But what is it that they are doing different and what is their playbook for success. Hear the best in the business spill their secrets on how to win doing D2C

Theme 6: ROI of the Creative Genre
12:20pm - 1:00pm
1:00 – 1:30
Theme 5: Back to the Future: Brands go D2C
1:00pm - 1:30pm

As consumer behavior and their expectations from brands continue to evolve, we see a lot of traditional brands going back to roots, and engaging with consumers 1:1. Is this the way forward for all brands, and how have some traditional brands utlized this model effectively?

Head of eCommerce, India
Mondelez

As consumer behavior and their expectations from brands continue to evolve, we see a lot of traditional brands going back to roots, and engaging with consumers 1:1. Is this the way forward for all brands, and how have some traditional brands utlized this model effectively?

Theme 6: ROI of the Creative Genre
1:00pm - 1:30pm
1:30 – 2:10
Break
1:30pm - 2:10pm
2:10 - 2:30
Spotlights
2:10pm - 2:30pm
2:30 - 4:00
Brand Masterclass
2:30pm - 4:00pm

Catch top CMOs showcase their best work on the ad:tech Mumbai stage!

Chief Marketing Officer, Group Corporate Brand
Mahindra Group
Global Director - Digital Customer Experience
Schneider Electric
VP Marketing
Target in India

Catch top CMOs showcase their best work on the ad:tech Mumbai stage!

4:00 – 5:00