10:00 – 10:30
Keynote
10:00am - 10:30am

Today we are increasingly living in a data driven and technology impacted marketing landscape. But we should not forget that it is people that advertising and marketing seek to influence and impact and people tend to choose with their hearts and use numbers to justify what they do. Thus in a data driven and math age it is critical to realize that creativity and storytelling will continue to be important and in many cases will be the key differentiators for marketing  and marketers.

Chief Growth Officer & Member of Management Committee
Publicis Groupe

Today we are increasingly living in a data driven and technology impacted marketing landscape. But we should not forget that it is people that advertising and marketing seek to influence and impact and people tend to choose with their hearts and use numbers to justify what they do. Thus in a data driven and math age it is critical to realize that creativity and storytelling will continue to be important and in many cases will be the key differentiators for marketing  and marketers.

10:30 – 10:50
Spotlights
10:30am - 10:50am

In the age UGC, TikTok inspires and enriches people’s lives by offering a platform for creative expression and an experience that is genuine, joyful, and positive. The platform celebrates trends and embraces diversity, which can be capitalised by brands to creatively position their messages and products for top of mind recall.

Vice-President, Monetization (India)
TikTok Ads

In the age UGC, TikTok inspires and enriches people’s lives by offering a platform for creative expression and an experience that is genuine, joyful, and positive. The platform celebrates trends and embraces diversity, which can be capitalised by brands to creatively position their messages and products for top of mind recall.

10:50 – 11:05
Spotlights
10:50am - 11:05am

Audio bends around our lives, but that doesn’t mean it’s background noise. Those screenless moments are frequently the most meaningful in our day. With music streaming and playlists in particular, we can match our every mood, mindset, and activity — our context — with exactly the right score. All of this is great news for advertisers looking to reach highly engaged audiences in an impactful way — audio’s ubiquity allows you to fill otherwise unreachable gaps in the consumer’s journey, while streaming’s emotional quotient means we’re receiving new signals about individuals’ real-life context. Plus, a fun side effect: if we’re listening on-the-go, we’re likely not stopping to mute a 15-second ad, and we’re certainly not walking away from the TV to cram in a chore during a commercial break.

Head of Sales
Spotify

Audio bends around our lives, but that doesn’t mean it’s background noise. Those screenless moments are frequently the most meaningful in our day. With music streaming and playlists in particular, we can match our every mood, mindset, and activity — our context — with exactly the right score. All of this is great news for advertisers looking to reach highly engaged audiences in an impactful way — audio’s ubiquity allows you to fill otherwise unreachable gaps in the consumer’s journey, while streaming’s emotional quotient means we’re receiving new signals about individuals’ real-life context. Plus, a fun side effect: if we’re listening on-the-go, we’re likely not stopping to mute a 15-second ad, and we’re certainly not walking away from the TV to cram in a chore during a commercial break.

11:05 – 11:20
Spotlights
11:05am - 11:20am
Head of commercial strategy and ad monetization
Snapchat
11:20 – 11:40
Spotlights
11:20am - 11:40am
India Senior Partner Sales Executive
Microsoft
11:50 – 12:10
FEATURED SESSION
11:50am - 12:10pm
Managing Director and Head of DX APAC
Adobe
12:20 – 1:00
Theme 5: Back to the Future: Brands go D2C
12:20pm - 1:00pm

Direct-to-consumer (DTC) brands, also known as internet-born brands, are shaking up the traditional retail and consumer goods market. But what is it that they are doing different and what is their playbook for success. Hear the best in the business spill their secrets on how to win doing D2C

CEO & Co-founder
Zappfresh
CRO
The Bombay Shaving Company
Co-founder
Mama Earth
India Lead
Integral Ad Science

Direct-to-consumer (DTC) brands, also known as internet-born brands, are shaking up the traditional retail and consumer goods market. But what is it that they are doing different and what is their playbook for success. Hear the best in the business spill their secrets on how to win doing D2C

Theme 6: Laying the Right Foundation
12:20pm - 1:00pm

Data has been an essential part of marketing for years but running alongside that has been a tension when it comes to its involvement in the creative process. The challenges of drawing meaningful insights from the data you own, to its creative implementation in marketing and customer experiences forms the core of your marketing success. This session will discuss how top brands have unlocked the power of meaningful data mining.

Solution Engineering Director, Oracle Marketing Cloud, Oracle India
Oracle
Co-Founder & CEO
Logicserve Digital
Chief Investment & Strategy Officer
Affle
Marketing Head
Think & Learn Pvt. Ltd. (BYJU's)
President - OMD MudraMax Media & Executive Director
DDB Mudra Group

Data has been an essential part of marketing for years but running alongside that has been a tension when it comes to its involvement in the creative process. The challenges of drawing meaningful insights from the data you own, to its creative implementation in marketing and customer experiences forms the core of your marketing success. This session will discuss how top brands have unlocked the power of meaningful data mining.

1:00 – 1:30
Theme 5: Back to the Future: Brands go D2C
1:00pm - 1:30pm

As consumer behavior and their expectations from brands continue to evolve, we see a lot of traditional brands going back to roots, and engaging with consumers 1:1. Is this the way forward for all brands, and how have some traditional brands utlized this model effectively?

Head of eCommerce, India
Mondelez
Chief Marketing Officer
FBB, Future Retail
CPO & Founder
Zeotap
Group CSO
MullenLowe Lintas Group
Chief Revenue Officer
Silverpush

As consumer behavior and their expectations from brands continue to evolve, we see a lot of traditional brands going back to roots, and engaging with consumers 1:1. Is this the way forward for all brands, and how have some traditional brands utlized this model effectively?

Theme 6: Laying the Right Foundation
1:00pm - 1:30pm

Transformation. It’s the buzz-word on every marketer’s lips, and the objective of what feels like every brand’s strategy. And yet, research shows that at least 70% of transformation programs fail. Why? What is everyone trying to achieve and how can they actually get there?

In this session we’ll look at transformation through three lenses: what is driving it from a consumer and cultural perspective, how brands are reacting and focusing their internal transformation agendas, and how agencies are working to simultaneously transform themselves in order to better serve these emerging needs. Each point will offer candid opinions and reflections on what creates success, as well as a bit of honesty about the hard lessons that we learn along the way.

Chief Strategy & Transformation Officer APAC
Wunderman Thompson

Transformation. It’s the buzz-word on every marketer’s lips, and the objective of what feels like every brand’s strategy. And yet, research shows that at least 70% of transformation programs fail. Why? What is everyone trying to achieve and how can they actually get there?

In this session we’ll look at transformation through three lenses: what is driving it from a consumer and cultural perspective, how brands are reacting and focusing their internal transformation agendas, and how agencies are working to simultaneously transform themselves in order to better serve these emerging needs. Each point will offer candid opinions and reflections on what creates success, as well as a bit of honesty about the hard lessons that we learn along the way.

1:30 – 2:10
Break
1:30pm - 2:10pm
2:30 - 2:40
2:40 - 2:50
Brand Masterclass
2:40pm - 2:50pm

How we have used AR/VR and other innovative ideas to create fan engagement on social media.

Also how AI powered tools have been used to measure impact.

Experience Formula-E in 360: https://www.youtube.com/watch?v=kkqoFUsoxaQ

Skydive in 360 - Felix Rosenqvist: https://www.youtube.com/watch?v=943bBYsE76M

Chief Marketing Officer, Group Corporate Brand
Mahindra Group

How we have used AR/VR and other innovative ideas to create fan engagement on social media.

Also how AI powered tools have been used to measure impact.

Experience Formula-E in 360: https://www.youtube.com/watch?v=kkqoFUsoxaQ

Skydive in 360 - Felix Rosenqvist: https://www.youtube.com/watch?v=943bBYsE76M

2:50 - 3:00
Brand Masterclass
2:50pm - 3:00pm

Successful Brands are made by the Customers at the Core. How can we look at Digital to drive these Customer Journeys. Introduction to the Digital Customer Experience organization at Schneider Electric.

Global Director - Digital Customer Experience
Schneider Electric

Successful Brands are made by the Customers at the Core. How can we look at Digital to drive these Customer Journeys. Introduction to the Digital Customer Experience organization at Schneider Electric.

3:00 - 3:10
Brand Masterclass
3:00pm - 3:10pm
Senior EVP and Head of Marketing
Kotak Mahindra Bank
3:10 – 4:00
Brand Masterclass
3:10pm - 4:00pm

Catch top CMOs showcase their best work on the ad:tech Mumbai stage!

Chief Marketing Officer, Group Corporate Brand
Mahindra Group
Global Director - Digital Customer Experience
Schneider Electric
VP Marketing
Target in India
Head of Marketing, Consumer Banking
DBS bank
Senior EVP and Head of Marketing
Kotak Mahindra Bank

Catch top CMOs showcase their best work on the ad:tech Mumbai stage!