10:00 – 10:30
IAB Certified Digital Marketing Masterclass
10:00am - 10:30am
10:00 – 04:30
IAB Certified Digital Marketing Masterclass
10:00am - 4:30pm

“Data is the New Oil” or so Clive Humby tells us. But did you know that this quote is often missing context and misused? 

What he actually said was:

“Data is the new oil. It’s valuable, but if unrefined it cannot really be used.  It has to be changed into gas, plastic, chemicals, etc. to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value”

Taking Clive’s sage words, we bring you career progressing training course centered around data; how to identify it, segment it leverage it… all to maximise business results. The agenda, tailored for digital marketing and delivered by industry experts, will add value no matter which part of the ecosystem you work in.

Go beyond the basics which are hygiene factors for your role and understand how you can bring skills and knowledge to the table to be part of the digital revolution. Learn from experienced leaders of the digital industry and get certified setting you up for a spectacular 2020. 

According to the World Economic Forum, over 50% of workers in India need upskilling in order for businesses to grow and thrive in the coming years. Be part of the change movement by getting certified at the IAB Southeast Asia & India one day training program on November 12th in Mumbai. 

This training is aimed at those who have a minimum of 2 years digital experience, or those from traditional advertising backgrounds who are ready to take their skills to the next level. 

We are excited to announce the first round of speakers for the Certified Digital Marketing Masterclass Mumbai! Stay tuned for our full speaker line up, which will be announced within the coming week.

“Data is the New Oil” or so Clive Humby tells us. But did you know that this quote is often missing context and misused? 

What he actually said was:

“Data is the new oil. It’s valuable, but if unrefined it cannot really be used.  It has to be changed into gas, plastic, chemicals, etc. to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value”

Taking Clive’s sage words, we bring you career progressing training course centered around data; how to identify it, segment it leverage it… all to maximise business results. The agenda, tailored for digital marketing and delivered by industry experts, will add value no matter which part of the ecosystem you work in.

Go beyond the basics which are hygiene factors for your role and understand how you can bring skills and knowledge to the table to be part of the digital revolution. Learn from experienced leaders of the digital industry and get certified setting you up for a spectacular 2020. 

According to the World Economic Forum, over 50% of workers in India need upskilling in order for businesses to grow and thrive in the coming years. Be part of the change movement by getting certified at the IAB Southeast Asia & India one day training program on November 12th in Mumbai. 

This training is aimed at those who have a minimum of 2 years digital experience, or those from traditional advertising backgrounds who are ready to take their skills to the next level. 

We are excited to announce the first round of speakers for the Certified Digital Marketing Masterclass Mumbai! Stay tuned for our full speaker line up, which will be announced within the coming week.

10:30 – 10:35
IAB Certified Digital Marketing Masterclass
10:30am - 10:35am
10:35 – 11:05
IAB Certified Digital Marketing Masterclass
10:35am - 11:05am

Understanding the landscape is essential before you can understand your customers and nail your strategy. We bring together key Industry data points from across the globe and the region to help you unpack the complex digital landscape. 

Regional Vice President, Education & Industry Initiatives, IAB SEA+India
IAB

Understanding the landscape is essential before you can understand your customers and nail your strategy. We bring together key Industry data points from across the globe and the region to help you unpack the complex digital landscape. 

11:05 – 11:40
IAB Certified Digital Marketing Masterclass
11:05am - 11:40am

With greater pressure on businesses to deliver real business outcomes and results, there has never been a greater need for you to understand data and attribution in media. This is not a session for a recap on what does CTR stands for, it is a specific guide on how you can align your campaign, marketing and business objectives succinctly.

Associate Vice President, Media Domain
Kantar South Asia
Senior Vice President - Marketing & Digital
Future Generali

With greater pressure on businesses to deliver real business outcomes and results, there has never been a greater need for you to understand data and attribution in media. This is not a session for a recap on what does CTR stands for, it is a specific guide on how you can align your campaign, marketing and business objectives succinctly.

11:40 – 12:00
Break
11:40am - 12:00pm
12:00 – 12:35
IAB Certified Digital Marketing Masterclass
12:00pm - 12:35pm

Ad verification data is more accessible than ever before, but knowing how to use it and what drives outcomes remains a challenge for many marketers. Join us in this session as we demystify some of the complexities around the verification space, explore how Brand Safety, Ad Fraud and Viewability data can be used more effectively, discuss how media in India performs against key benchmarks and much more.

Business Development & Partnerships Strategy Director, JAPAC, EMEA & LATAM, Oracle Data Cloud and IAB SEA+India Regional Board Member
Oracle Data Cloud

Ad verification data is more accessible than ever before, but knowing how to use it and what drives outcomes remains a challenge for many marketers. Join us in this session as we demystify some of the complexities around the verification space, explore how Brand Safety, Ad Fraud and Viewability data can be used more effectively, discuss how media in India performs against key benchmarks and much more.

12:35 - 01:15
IAB Certified Digital Marketing Masterclass
12:35pm - 1:15pm

Are you harbouring misconceptions and false truths about programmatic supply and demand in India? With data being used at every step in all programmatic buys, we have brought together industry heavy hitters to help understand what data points are essential at every stage.

Regional Director of India & SEA
PubMatic
Country Manager, India
MediaMath
Managing Director, India
Essence
Head - Sales, Digital Ventures
Viacom 18

Are you harbouring misconceptions and false truths about programmatic supply and demand in India? With data being used at every step in all programmatic buys, we have brought together industry heavy hitters to help understand what data points are essential at every stage.

1:15 - 2:15
Break
1:15pm - 2:15pm
2:15 – 2:50
IAB Certified Digital Marketing Masterclass
2:15pm - 2:50pm

Marketers have never had more opportunity to drive transformational growth but the effectiveness of advertising remains a problem. In search of evidence-based growth strategies we will share new econometric research on how best to drive growth in B2B. From this, B2B marketers can expect to learn a new growth framework to achieve better results.

This session will cover key principles for driving growth in a B2B organisation, the debate around brand vs. demand generation strategies and how to balance rational and emotional messaging in your campaigns.

Head of Agency and Channel Partnerships, APAC and IAB SEA+India Regional Board Member
LinkedIn
Co-Founder
Agilio Labs

Marketers have never had more opportunity to drive transformational growth but the effectiveness of advertising remains a problem. In search of evidence-based growth strategies we will share new econometric research on how best to drive growth in B2B. From this, B2B marketers can expect to learn a new growth framework to achieve better results.

This session will cover key principles for driving growth in a B2B organisation, the debate around brand vs. demand generation strategies and how to balance rational and emotional messaging in your campaigns.

2:50 – 3:25
IAB Certified Digital Marketing Masterclass
2:50pm - 3:25pm

If creativity comes from the heart, then data is the brain centre. In this session you will learn how the art and science of data led storytelling is hyper customer orientated. The concentric circles Data + creative + technology will deliver business growth every time alongside brand purpose and engagement meeting the needs of both consumers and a business's bottom line.

Chief Strategy & Transformation Officer APAC
Wunderman Thompson
Chief- Corporate Communications & Sustainability
Tata Power

If creativity comes from the heart, then data is the brain centre. In this session you will learn how the art and science of data led storytelling is hyper customer orientated. The concentric circles Data + creative + technology will deliver business growth every time alongside brand purpose and engagement meeting the needs of both consumers and a business's bottom line.

3:20 – 3:40
Break
3:20pm - 3:40pm
3:40 – 4:20
IAB Certified Digital Marketing Masterclass
3:40pm - 4:20pm

Giving you the rare opportunity for unfiltered queries, we bring together a panel of industry leaders and IAB Regional Board members to answer all of your burning questions triggered by the day’s session. Learn from some of the smartest minds across the region in this intimate and highly interactive final session. 

Head of Agency and Channel Partnerships, APAC and IAB SEA+India Regional Board Member
LinkedIn
Country Manager, India
MediaMath
Chief Strategy & Transformation Officer APAC
Wunderman Thompson
Chief- Corporate Communications & Sustainability
Tata Power

Giving you the rare opportunity for unfiltered queries, we bring together a panel of industry leaders and IAB Regional Board members to answer all of your burning questions triggered by the day’s session. Learn from some of the smartest minds across the region in this intimate and highly interactive final session. 

4:20 – 4:30
IAB Certified Digital Marketing Masterclass
4:20pm - 4:30pm