Agenda 2019

In the age of online marketplaces & online businesses, Brands can build direct and meaningful connections with their customers by offering valuable content and a seamless customer journey. Join this session to learn key tactics that successful brands are deploying to build content that converts

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

Marketers love the idea of delivering engaging, smart and relevant messaging to their consumers, but in all the excitement to create the most optimum tech stack and targeting solutions, are we somehow missing out on the basics of marketing – The Creative? This panel of eminent marketing veterans discuss the principles of dynamic creative optimization, share creative ideas/strategies and offer some tactical solutions to bring your creatives to the next level. 

Fighting ad fraud is not just a battle of technologies, it requires the various parts of the advertisiting ecosystem to work together. Join this conversation to learn more about the warning signs that all players in the advertising foodchain (brand, technology providers, distributors and publishers)  must not ignore and how by demanding greater brand safety and full transparency we can identify and eliminate ad fraud.

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

The M&E sector,  is poised to kickstart a new era of growth, as India heads towards a billion screens,and 3X Indian internet users vs English. Is Vernacular the next moneypot  for social, audio & video streaming platforms in India?

Emerging technologies are helping brands connect with consumers like never before. From voice to extended reality, geofencing and geolocation, AI, Blockchain, Internet of Things (IoT) to image recognition, we now have entirely new ways to reach and interact with consumers. Join this panel to discuss how to prioritize, understand how they interact and intersect with each other and how do we convert these new concepts into dollars to deliver differentiated customer experience.