Agenda 2019

As users are spending more and more time online (global average being 11 hours), India is not far behind. The amount of content being produced and consumed by India is changing dramatically. This panel will choose to explore how these content consumption patterns are changing, what is India consuming, and how brands can successfully ride this trend to create content that addresses their Brand goals.

Micro-moments are redefining marketing. Customers are in charge and demand a seamless, frictionless experience at all times. Traditional ways of engaging with customers are becoming obsolete. Garnering intent is really hard to do, but predicting the future is even harder! So, how do we tackle this new customer and incorporate micro-moments into our strategy? How do we interact with customers when they expect so much from every interaction? Come to this session to get an overview of where to focus your customer engagement efforts.

In the age of online marketplaces & online businesses, Brands can build direct and meaningful connections with their customers by offering valuable content and a seamless customer journey. Join this session to learn key tactics that successful brands are deploying to build content that converts

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

Marketers love the idea of delivering engaging, smart and relevant messaging to their consumers, but in all the excitement to create the most optimum tech stack and targeting solutions, are we somehow missing out on the basics of marketing – The Creative? This panel of eminent marketing veterans discuss the principles of dynamic creative optimization, share creative ideas/strategies and offer some tactical solutions to bring your creatives to the next level. 

Fighting ad fraud is not just a battle of technologies, it requires the various parts of the advertisiting ecosystem to work together. Join this conversation to learn more about the warning signs that all players in the advertising foodchain (brand, technology providers, distributors and publishers)  must not ignore and how by demanding greater brand safety and full transparency we can identify and eliminate ad fraud.

The sessions aims at decoding experiential marketing. Giving customers a good experience, is a very powerful form of marketing and the most effective channel for this is influencer marketing. Influencers are credible, relatable and trusted names. When marketers are able to find the sweet spot between influencer marketing and giving their target audience a good experience, that's when the magic happens. The session will also include best practices for influencer marketing, based on a survey with over 800 respondents.

Emerging technologies are helping brands connect with consumers like never before. From voice to extended reality, geofencing and geolocation, AI, Blockchain, Internet of Things (IoT) to image recognition, we now have entirely new ways to reach and interact with consumers. Join this panel to discuss how to prioritize, understand how they interact and intersect with each other and how do we convert these new concepts into dollars to deliver differentiated customer experience.

The M&E sector,  is poised to kickstart a new era of growth, as India heads towards a billion screens,and 3X Indian internet users vs English. Is Vernacular the next moneypot  for social, audio & video streaming platforms in India?

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

With 250 million gamers as of 2018 and around 300 online gaming startups, the skill gaming industry in India is set to grow 100 per cent year-on-year. How is the Indian gamer different from his global counterparts, is rewards and gratification the way to grow, what are the sectors that could benefit from gamification of content?

Culture is shaped by the stories we tell. Advertising is telling stories that are backed by billions of dollars to get them heard. As advertisers we have the power to shape what society sees what’s normal, aspirational or acceptable.

We can normalise gender equality with what we choose to show in our ads – Progressive Gender Portrayal - and who we choose to make them.

This session is a chance for brand marketers and advertisers to understand the framework of presence, perspective and personality that helps you take a stand and get behind initiatives and partnerships that champion Progressive Gender Portrayal.

What happens when technology enables brands democratize the power of storytelling? It's fun, creative & effective! Learn more about TikTok Ads with us.

Know More

As technology becomes an integral part of marketing, Oracle shares insights on the cutting edge of data, marketing, fraud and brand safety in an interactive workshop, especially crafted for ad:tech attendees.

WHO SHOULD ATTEND : CEO's, Heads of Marketing, Heads of Digital, CMO's, CDO's, Advertisers, publishers, Agency Heads, Digital marketers driving and influencing Ad-tech and MarTech decisions, a change agent, innovator or a business head that needs to have the answers as to how your business can exploit new technologies to drive the maximum benefit for your customers