09:30 – 10:00
Keynote
9:30am - 10:00am

As users are spending more and more time online (global average being 11 hours), India is not far behind. The amount of content being produced and consumed by India is changing dramatically. This panel will choose to explore how these content consumption patterns are changing, what is India consuming, and how brands can successfully ride this trend to create content that addresses their Brand goals.

Founder
Editorji Technologies
Head of Marketing
Spotify
DIRECTOR SALES OPERATIONS , INDIA
TikTok Ads
Director - Tech, FMCG, Auto, Media & Entertainment
Google

As users are spending more and more time online (global average being 11 hours), India is not far behind. The amount of content being produced and consumed by India is changing dramatically. This panel will choose to explore how these content consumption patterns are changing, what is India consuming, and how brands can successfully ride this trend to create content that addresses their Brand goals.

10:00 – 10:30
Keynote
10:00am - 10:30am

Micro-moments are redefining marketing. Customers are in charge and demand a seamless, frictionless experience at all times. Traditional ways of engaging with customers are becoming obsolete. Garnering intent is really hard to do, but predicting the future is even harder! So, how do we tackle this new customer and incorporate micro-moments into our strategy? How do we interact with customers when they expect so much from every interaction? Come to this session to get an overview of where to focus your customer engagement efforts.

SENIOR VICE PRESIDENT, ORACLE MARKETING CLOUD, ORACLE Corporation
Oracle

Micro-moments are redefining marketing. Customers are in charge and demand a seamless, frictionless experience at all times. Traditional ways of engaging with customers are becoming obsolete. Garnering intent is really hard to do, but predicting the future is even harder! So, how do we tackle this new customer and incorporate micro-moments into our strategy? How do we interact with customers when they expect so much from every interaction? Come to this session to get an overview of where to focus your customer engagement efforts.

10:30 – 11:30
11:30 – 12:10
THEME 1: Re-imagining Storytelling
11:30am - 12:10pm

In the age of online marketplaces & online businesses, Brands can build direct and meaningful connections with their customers by offering valuable content and a seamless customer journey. Join this session to learn key tactics that successful brands are deploying to build content that converts

Director Marketing
Master Card
COO
Indiatimes Lifestyle Network
Director Digital Marketing
Citroen India
Chief Digital Officer
Madison World
General Manager- Marketing
Hershey's

In the age of online marketplaces & online businesses, Brands can build direct and meaningful connections with their customers by offering valuable content and a seamless customer journey. Join this session to learn key tactics that successful brands are deploying to build content that converts

THEME 2: The New Marketing Currencies
11:30am - 12:10pm

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

CEO
iProspect
Head of Media
Loreal
Head of Digital
Philips
Director
Verizon
COO
TIMES INTERNET

Even though digital marketing gained initial popularity due to an ROI centric approach, this session will discuss the evolving role of "performance" in the marketing discipline, the new media/marketing currencies that brands are working on, and where it goes from here. Top Brands and Agencies will discuss tactical insights into what metrics really work, what numbers should you aim for,  how to build your marketing experiments and so on. 

12:10 – 12:40
THEME 1: Re-imagining Storytelling
12:10pm - 12:40pm

Marketers love the idea of delivering engaging, smart and relevant messaging to their consumers, but in all the excitement to create the most optimum tech stack and targeting solutions, are we somehow missing out on the basics of marketing – The Creative? This panel of eminent marketing veterans discuss the principles of dynamic creative optimization, share creative ideas/strategies and offer some tactical solutions to bring your creatives to the next level. 

Area Digital and Media Lead
GlaxoSmithKline
Co-founder & Director
Valueleaf
VP Marketing
Grofers
India Consulting Head
Adobe
CEO
mCanvas

Marketers love the idea of delivering engaging, smart and relevant messaging to their consumers, but in all the excitement to create the most optimum tech stack and targeting solutions, are we somehow missing out on the basics of marketing – The Creative? This panel of eminent marketing veterans discuss the principles of dynamic creative optimization, share creative ideas/strategies and offer some tactical solutions to bring your creatives to the next level. 

THEME 2: The New Marketing Currencies
12:10pm - 12:40pm

Fighting ad fraud is not just a battle of technologies, it requires the various parts of the advertisiting ecosystem to work together. Join this conversation to learn more about the warning signs that all players in the advertising foodchain (brand, technology providers, distributors and publishers)  must not ignore and how by demanding greater brand safety and full transparency we can identify and eliminate ad fraud.

Head - Mobile App Marketing
Flipkart
CTO & Co-Founder
Mfilterit
Country Director India
M&C Saatchi Performance
CMO
KreditBee
AVP - Delivery & Ad Operation
Valueleaf
Regional Vice President, Education & Industry Initiatives, IAB SEA+India
IAB

Fighting ad fraud is not just a battle of technologies, it requires the various parts of the advertisiting ecosystem to work together. Join this conversation to learn more about the warning signs that all players in the advertising foodchain (brand, technology providers, distributors and publishers)  must not ignore and how by demanding greater brand safety and full transparency we can identify and eliminate ad fraud.

12:40 – 12:50
Spotlights
12:40pm - 12:50pm

The sessions aims at decoding experiential marketing. Giving customers a good experience, is a very powerful form of marketing and the most effective channel for this is influencer marketing. Influencers are credible, relatable and trusted names. When marketers are able to find the sweet spot between influencer marketing and giving their target audience a good experience, that's when the magic happens. The session will also include best practices for influencer marketing, based on a survey with over 800 respondents.

Enterprise Marketing Director
Talkwalker

The sessions aims at decoding experiential marketing. Giving customers a good experience, is a very powerful form of marketing and the most effective channel for this is influencer marketing. Influencers are credible, relatable and trusted names. When marketers are able to find the sweet spot between influencer marketing and giving their target audience a good experience, that's when the magic happens. The session will also include best practices for influencer marketing, based on a survey with over 800 respondents.

12:50 – 1:00
Spotlights
12:50pm - 1:00pm
Managing Director, APAC
Integral Ad Science
1:30 – 2:15
2:15 – 2:55
Theme 3: The Future Creative
2:15pm - 2:55pm

Emerging technologies are helping brands connect with consumers like never before. From voice to extended reality, geofencing and geolocation, AI, Blockchain, Internet of Things (IoT) to image recognition, we now have entirely new ways to reach and interact with consumers. Join this panel to discuss how to prioritize, understand how they interact and intersect with each other and how do we convert these new concepts into dollars to deliver differentiated customer experience.

Deputy VICE PRESIDENT - MARKETING TECHNOLOGY & AUTOMATION
HDFC Bank
Head - Marketing Technology
Procter & Gamble India
VP & Country Manager
Verizon
Co-Founder
Agilio Labs
Head of Technology
ZEE5

Emerging technologies are helping brands connect with consumers like never before. From voice to extended reality, geofencing and geolocation, AI, Blockchain, Internet of Things (IoT) to image recognition, we now have entirely new ways to reach and interact with consumers. Join this panel to discuss how to prioritize, understand how they interact and intersect with each other and how do we convert these new concepts into dollars to deliver differentiated customer experience.

SPONSORED BY
Theme 4: Entertainment in the 3rd Connected Era
2:15pm - 2:55pm

The M&E sector,  is poised to kickstart a new era of growth, as India heads towards a billion screens,and 3X Indian internet users vs English. Is Vernacular the next moneypot  for social, audio & video streaming platforms in India?

Business Head : Content and Brand Solutions
ZIRCA Digital Solutions Pvt. Ltd
Country Lead- Monetization Strategy & Programmatic
UC Ads
VP Digital
Indigo
VP & Business Head
People Interactive (Shaadi.com)
CEO & Managing Partner
BBH India

The M&E sector,  is poised to kickstart a new era of growth, as India heads towards a billion screens,and 3X Indian internet users vs English. Is Vernacular the next moneypot  for social, audio & video streaming platforms in India?

SPONSORED BY
2:55 – 3:25
Theme 3: The Future Creative
2:55pm - 3:25pm

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

SVP of Growth
Zomato
CRO and Head – Snapchat monetisation Partnership
TYROO TECHNOLOGIES
Head - Marketing
Red Chillies
HEAD - MEDIA AND DIGITAL
RP – Sanjiv Goenka Group
COO
Digitas
SVP & Head, Client & Agency
Hotstar

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

SPONSORED BY
Theme 4: Entertainment in the 3rd Connected Era
2:55pm - 3:25pm

With 250 million gamers as of 2018 and around 300 online gaming startups, the skill gaming industry in India is set to grow 100 per cent year-on-year. How is the Indian gamer different from his global counterparts, is rewards and gratification the way to grow, what are the sectors that could benefit from gamification of content?

Co-Founder & CEO
TYROO TECHNOLOGIES
VP Marketing
Mobile Premier League
CEO
Clone Futura
Managing Director & Co-founder/ MD and Treasurer
NODWIN Gaming/Indian Digital Gaming Society (IDGS)

With 250 million gamers as of 2018 and around 300 online gaming startups, the skill gaming industry in India is set to grow 100 per cent year-on-year. How is the Indian gamer different from his global counterparts, is rewards and gratification the way to grow, what are the sectors that could benefit from gamification of content?

SPONSORED BY
3:30 – 3:50
Spotlights
3:30pm - 3:50pm
Business Head
Viacom18 Digital Ventures
3:50 – 4:00
4:00 – 4:30
Keynote
4:00pm - 4:30pm

Culture is shaped by the stories we tell. Advertising is telling stories that are backed by billions of dollars to get them heard. As advertisers we have the power to shape what society sees what’s normal, aspirational or acceptable.

We can normalise gender equality with what we choose to show in our ads – Progressive Gender Portrayal - and who we choose to make them.

This session is a chance for brand marketers and advertisers to understand the framework of presence, perspective and personality that helps you take a stand and get behind initiatives and partnerships that champion Progressive Gender Portrayal.

Chief Marketing Officer
Diageo

Culture is shaped by the stories we tell. Advertising is telling stories that are backed by billions of dollars to get them heard. As advertisers we have the power to shape what society sees what’s normal, aspirational or acceptable.

We can normalise gender equality with what we choose to show in our ads – Progressive Gender Portrayal - and who we choose to make them.

This session is a chance for brand marketers and advertisers to understand the framework of presence, perspective and personality that helps you take a stand and get behind initiatives and partnerships that champion Progressive Gender Portrayal.

4:05 – 5:35
Workshop
4:05pm - 5:35pm

What happens when technology enables brands democratize the power of storytelling? It's fun, creative & effective! Learn more about TikTok Ads with us.

Brand Strategy Head
TikTok Ads

What happens when technology enables brands democratize the power of storytelling? It's fun, creative & effective! Learn more about TikTok Ads with us.

4:30 – 5:00
Keynote
4:30pm - 5:00pm
Author & Actor
Living Hell
Author
The Bard of Blood
Associate Vice President – Marketing & Publicity
Penguin Random House India
5:30 – 7:30
Oracle Masterclass by invitation only
5:30pm - 7:30pm

Know More

As technology becomes an integral part of marketing, Oracle shares insights on the cutting edge of data, marketing, fraud and brand safety in an interactive workshop, especially crafted for ad:tech attendees.

WHO SHOULD ATTEND : CEO's, Heads of Marketing, Heads of Digital, CMO's, CDO's, Advertisers, publishers, Agency Heads, Digital marketers driving and influencing Ad-tech and MarTech decisions, a change agent, innovator or a business head that needs to have the answers as to how your business can exploit new technologies to drive the maximum benefit for your customers

SENIOR VICE PRESIDENT, ORACLE MARKETING CLOUD, ORACLE Corporation
Oracle
Vice President, Product Management, Oracle Data Cloud
Oracle
Senior Director, Oracle Data Cloud, ANZI
Oracle

Know More

As technology becomes an integral part of marketing, Oracle shares insights on the cutting edge of data, marketing, fraud and brand safety in an interactive workshop, especially crafted for ad:tech attendees.

WHO SHOULD ATTEND : CEO's, Heads of Marketing, Heads of Digital, CMO's, CDO's, Advertisers, publishers, Agency Heads, Digital marketers driving and influencing Ad-tech and MarTech decisions, a change agent, innovator or a business head that needs to have the answers as to how your business can exploit new technologies to drive the maximum benefit for your customers

6:30 – 9:30
Networking Bash
6:30pm - 9:30pm