5:30 – 6:55
WHAT'S IN IT FOR YOU
5:30pm - 6:55pm

As technology becomes an integral part of marketing, Oracle shares insights on the cutting edge of data, marketing, fraud and brand safety in an interactive workshop, especially crafted for ad:tech attendees.

WHO SHOULD ATTEND : CEO's, Heads of Marketing, Heads of Digital, CMO's, CDO's, Advertisers, publishers, Agency Heads, Digital marketers driving and influencing Ad-tech and MarTech decisions, a change agent, innovator or a business head that needs to have the answers as to how your business can exploit new technologies to drive the maximum benefit for your customers

As technology becomes an integral part of marketing, Oracle shares insights on the cutting edge of data, marketing, fraud and brand safety in an interactive workshop, especially crafted for ad:tech attendees.

WHO SHOULD ATTEND : CEO's, Heads of Marketing, Heads of Digital, CMO's, CDO's, Advertisers, publishers, Agency Heads, Digital marketers driving and influencing Ad-tech and MarTech decisions, a change agent, innovator or a business head that needs to have the answers as to how your business can exploit new technologies to drive the maximum benefit for your customers

5:30 – 6:05
FEATURED SESSION
5:30pm - 6:05pm

Request for Invitation

Micro-moments are driving customer experience today. Consumers seek out the most convenient methods to engage in a world of near-instant gratification. They demand a seamless, frictionless experience at all times. B2B and B2C marketers require powerful, actionable insights - in context and in real time – to connect with the customers where they are and deliver the right next step of the journey. Attend this session to learn more about Marketing Cloud’s unique, data-first approach to helping brands eliminate their blind spots and make every customer interaction matter.

SENIOR VICE PRESIDENT, ORACLE MARKETING CLOUD, ORACLE Corporation
Oracle

Request for Invitation

Micro-moments are driving customer experience today. Consumers seek out the most convenient methods to engage in a world of near-instant gratification. They demand a seamless, frictionless experience at all times. B2B and B2C marketers require powerful, actionable insights - in context and in real time – to connect with the customers where they are and deliver the right next step of the journey. Attend this session to learn more about Marketing Cloud’s unique, data-first approach to helping brands eliminate their blind spots and make every customer interaction matter.

6:05 – 6:30
FEATURED SESSION
6:05pm - 6:30pm

Request for Invitation

Over the past few years, customer data has expanded exponentially. Businesses are engaging with consumers through more channels than ever before and collecting more data along the way. As brands compete in the experience economy, a critical component is bringing together all their first-party data along with bridging AdTech and MarTech to create a unified data view with better intelligence and connected experiences. In this session learn how Oracle Data Cloud is building an open and extensible platform to help CX professionals deliver world-class customer experiences to improve customer satisfaction and drive greater loyalty across marketing, sales, and service.

Vice President, Product Management, Oracle Data Cloud
Oracle

Request for Invitation

Over the past few years, customer data has expanded exponentially. Businesses are engaging with consumers through more channels than ever before and collecting more data along the way. As brands compete in the experience economy, a critical component is bringing together all their first-party data along with bridging AdTech and MarTech to create a unified data view with better intelligence and connected experiences. In this session learn how Oracle Data Cloud is building an open and extensible platform to help CX professionals deliver world-class customer experiences to improve customer satisfaction and drive greater loyalty across marketing, sales, and service.

6:30 – 6:55
FEATURED SESSION
6:30pm - 6:55pm

Request for Invitation

Brand Safety, Ad Fraud and Viewability are the baseline for most Brands’ digital media investments. However, verification still has foundational challenges and leaves many marketers still asking the question “What works?”

In this session, we aim to demystify some of the complexities of the verification space, discuss the data that matters and highlight how market and consumer behaviors are impacting the ways we understand advertising effectiveness. This includes:

  •  Brand Safety, Ad Fraud and Viewability in a nutshell
  • How digital media in India performs against key baselines
  • Changing consumer behaviours and what that means for verification and effectiveness
  • Measurement that moves beyond verification
  • How publishers can leverage MOAT data points to improve their offerings
Senior Director, Oracle Data Cloud, ANZI
Oracle

Request for Invitation

Brand Safety, Ad Fraud and Viewability are the baseline for most Brands’ digital media investments. However, verification still has foundational challenges and leaves many marketers still asking the question “What works?”

In this session, we aim to demystify some of the complexities of the verification space, discuss the data that matters and highlight how market and consumer behaviors are impacting the ways we understand advertising effectiveness. This includes:

  •  Brand Safety, Ad Fraud and Viewability in a nutshell
  • How digital media in India performs against key baselines
  • Changing consumer behaviours and what that means for verification and effectiveness
  • Measurement that moves beyond verification
  • How publishers can leverage MOAT data points to improve their offerings