Ad Verification is not enough

Request for Invitation

Brand Safety, Ad Fraud and Viewability are the baseline for most Brands’ digital media investments. However, verification still has foundational challenges and leaves many marketers still asking the question “What works?”

In this session, we aim to demystify some of the complexities of the verification space, discuss the data that matters and highlight how market and consumer behaviors are impacting the ways we understand advertising effectiveness. This includes:

  •  Brand Safety, Ad Fraud and Viewability in a nutshell
  • How digital media in India performs against key baselines
  • Changing consumer behaviours and what that means for verification and effectiveness
  • Measurement that moves beyond verification
  • How publishers can leverage MOAT data points to improve their offerings
Where & When
Date
Wednesday, November 13th
Time
6:30pm - 6:55pm
Category
Main Agenda
Stream
FEATURED SESSION
Speakers
Senior Director, Oracle Data Cloud, ANZI
Oracle