Building the Mahindra Racing Brand using Digital & Technology

How we have used AR/VR and other innovative ideas to create fan engagement on social media.

Also how AI powered tools have been used to measure impact.

Experience Formula-E in 360: https://www.youtube.com/watch?v=kkqoFUsoxaQ

Skydive in 360 - Felix Rosenqvist: https://www.youtube.com/watch?v=943bBYsE76M

Where & When
Date
Thursday, November 14th
Time
2:40pm - 2:50pm
Category
Main Agenda
Stream
Brand Masterclass
Speakers
Chief Marketing Officer, Group Corporate Brand
Mahindra Group