The convergence of data science and digital marketing is changing the way we approach marketing tasks. With the amount of data that we are constantly receiving, it's important for marketers to know how to filter this data to their needs. By using data science, marketers can sort through this data and gain insights into the workings of the consumer.
Points Of Discussion :-
- Challenge with Data
- Using data science to enhance marketing strategies
- How to move past the experimental phase and start gaining ROI using data science