Micro-moments are redefining marketing. Customers are in charge and demand a seamless, frictionless experience at all times. Traditional ways of engaging with customers are becoming obsolete. Garnering intent is really hard to do, but predicting the future is even harder! So, how do we tackle this new customer and incorporate micro-moments into our strategy? How do we interact with customers when they expect so much from every interaction? Come to this session to get an overview of where to focus your customer engagement efforts.