Micro-boredom: The New Battleground for Brands

In this day and age where advertisiers are going all out to win even the thinnest slice of consumer attention, the birth of Micro Storytelling is no surprise.  - from memes, Vine, Snapchat and the six-second ads ? Hear from our top brands on how they are preparing to win the battle for consumers’ attention that is increasingly being fought in micro-moments.

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Where & When
Date
Wednesday, November 13th
Time
2:55pm - 3:25pm
Category
Main Agenda
Stream
Theme 3: The Future Creative
Speakers
SVP of Growth
Zomato
CRO and Head – Snapchat monetisation Partnership
TYROO TECHNOLOGIES
Head - Marketing
Red Chillies
HEAD - MEDIA AND DIGITAL
RP – Sanjiv Goenka Group
COO
Digitas
SVP & Head, Client & Agency
Hotstar