The sessions aims at decoding experiential marketing. Giving customers a good experience, is a very powerful form of marketing and the most effective channel for this is influencer marketing. Influencers are credible, relatable and trusted names. When marketers are able to find the sweet spot between influencer marketing and giving their target audience a good experience, that's when the magic happens. The session will also include best practices for influencer marketing, based on a survey with over 800 respondents.