Traditional brands going D2C - How?

As consumer behavior and their expectations from brands continue to evolve, we see a lot of traditional brands going back to roots, and engaging with consumers 1:1. Is this the way forward for all brands, and how have some traditional brands utlized this model effectively?

Where & When
Date
Thursday, November 14th
Time
1:00pm - 1:30pm
Category
Main Agenda
Stream
Theme 5: Back to the Future: Brands go D2C
Speakers
Head of eCommerce, India
Mondelez
Chief Marketing Officer
FBB, Future Retail
CPO & Founder
Zeotap