How different are B2C and B2B Marketing?

Marketers have never had more opportunity to drive transformational growth but the effectiveness of advertising remains a problem. In search of evidence-based growth strategies we will share new econometric research on how best to drive growth in B2B. From this, B2B marketers can expect to learn a new growth framework to achieve better results.

This session will cover key principles for driving growth in a B2B organisation, the debate around brand vs. demand generation strategies and how to balance rational and emotional messaging in your campaigns.

Where & When
Date
Tuesday, November 12th
Time
2:15pm - 2:50pm
Category
Main Agenda
Stream
IAB Certified Digital Marketing Masterclass
Speakers
Head of Agency and Channel Partnerships, APAC and IAB SEA+India Regional Board Member
LinkedIn
Co-Founder
Agilio Labs