WHO OWNS THE CONTENT EXPERIENCE

As a marketer, you’re not just in the business of content, you’re in the business of experience. Even the most amazing content can be let down by a lacklustre experience and cause prospects to bounce rather than convert. So, who should really should really own this piece of the equation?

In this panel, we’ll discuss the role content experience plays in engaging prospects and driving pipeline, and who on your OWN AND EXTENDED MARKETING TEAM (inhouse, Agency, Publisher, creative house) is in the best position to own, manage, and optimize it so you don’t leave relevant leads on the table.

Where & When
Date
Wednesday, November 28th
Time
11:40am - 12:10pm
Category
Main Agenda
Stream
Track 2: Accelerating Creativity
Speakers
Chief Communications Officer & Citizenship Leader
GE South Asia
Head- Marketing & Partnerships
Viacom18 Digital Ventures
Marketing Director
The Viral Fever
Global VP-Strategic Alliances and Brand Solutions
Saavn
CEO
iProspect