Why creativity in marketing is even more important in the era of data and technology.

Today we are increasingly living in a data driven and technology impacted marketing landscape. But we should not forget that it is people that advertising and marketing seek to influence and impact and people tend to choose with their hearts and use numbers to justify what they do. Thus in a data driven and math age it is critical to realize that creativity and storytelling will continue to be important and in many cases will be the key differentiators for marketing  and marketers.

Where & When
Date
Thursday, November 14th
Time
10:00am - 10:30am
Category
Main Agenda
Stream
Keynote
Speakers
Chief Growth Officer & Member of Management Committee
Publicis Groupe