Anuj is the Co-founder of Affle and has played a pivotal role in building & growing the company’s global business. He forged important partnerships, integral to Affle’s business, thus helping make Affle a leading Mobile Apps and Ads as a service (MAAS) company. Over the last eight years under his leadership, his team has worked with several top marketers & publishers in Asia to help deliver end-to-end mobile advertising solutions through Affle’s products and ad platforms. Anuj is fond of traveling and work ensures that he spends more than half his time living out of the suitcase.
At an industry level Anuj has played a key role in growing the mobile advertising industry by actively training, coaching and evangelizing the medium and adoption of latest ad technologies. He has been an active proponent of the blended ‘Science’ & ‘Art’ approach to make digital advertising more engaging, impactful and ROI driven. Anuj has been a regular speaker at leading industry events across Asia.
Prior to co-founding Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT. Anuj holds a Bachelor’s degree in Economics from India’s top ranked institute, St. Stephen’s College and a Masters in Advertising & Communication from Asia’s premier communication school, MICA.