Ashish is an experienced Digital Strategist, Marketing Maven and Business Builder with 18 years’ experience across industries spanning Auto, Travel, Insurance & Media. He has helped companies like ICICI General Insurance, Apollo Munich Health Insurance, Jet Airways and currently Citroen India build new digital capabilities to adapt and scale in today’s rapidly growing & ever changing digital economy.
During his 5 years at Tata Motors he built & led a centralised digital marketing team with a special focus on Content Marketing. He released a first of its kind branded web show that clocked in over 26 Million views, turned around a brand crisis by deploying a crowdsourced content marketing campaign overnight as well as launched a massive Influencer campaign leveraging over 300 influencers! Ashish believes in the power of Content Marketing to shape consumer interaction to increase brand affinity and sales.