Atin Kulkarni leads the PepsiCo Global Media & Content Innovation CoE. In this capacity, he plays a trusted advisor role empowering a range of internal and external stakeholders in leveraging media as a competitive advantage through thought leadership on insights, measurement and technology. His key responsibilities include:
- Scaling next/new capabilities globally across all divisions and categories
- Optimizing existing and developing new end-to- end media & creative measurement approaches and influencing enterprise agenda in the areas of media & content strategy, advanced analytics, digital platforms and data strategy
- Overseeing global media agency and partners relationships, such as with Omnicom, Facebook, Google, etc.
- Actively scouting new concepts and capabilities that can be scaled across our portfolio
Atin also plays a key participatory and leadership role in PepsiCo's global councils, and represents PepsiCo at media industry events.
Atin joined PepsiCo in May 2015 as Sr. Director of Portfolio Analytics and Media Strategy at Frito-Lay US. In that role, he led acceleration of the FLUS digital journey and built significant and differentiated capability. Prior to joining PepsiCo, Atin gained over 15 years of experience in media strategy, marketing analytics, and consumer insights in progressive roles at match.com, Reliant Energy, GE, as well as product management and global consulting work while at i2 Technologies and Cognizant.
Atin has a Master’s degree in Industrial Engineering & Information Systems from the University of Toronto, and undergrad degree in Mechanical Engineering from the Indian Institute of technology (IIT), Bombay.