Dave Goodfellow is a marketer, a gamer, a data science enthusiast, a student of language and a creative. If you’re any/all of those things too, you’ll get along very well with him.
Being elected to the IAB regional Board for the second consecutive year, Dave is excited to continue working with the Board and IAB members to tackle important industry issues and opportunities – particularly around Measurement, Viewability, Ad Fraud, Brand Safety, Ad Effectiveness and New Media.
Within in his role on the Regional Board, Dave contributes a diverse set of experience gained from working across paid, owned and earned aspects of the media ecosystem for over a decade.
Dave’s media career began working agency side on PR and marketing activities for global tech and lifestyle brands. As the industry became increasingly digital and social media focused, so did his skillset and mindset. In recent years, he has been primarily responsible for managing content and communications strategy, campaign delivery and optimization, data analysis and insights, and product and partnerships strategy.
Today, as the Business Development and Partnerships Strategy Director for JAPAC, EMEA & LATAM at Oracle, he is focused on Product Strategy and New Partner Initiatives that build value across Oracle’s partner ecosystem and allow mutual customers to make better sense of their digital marketing data.