Joe Nguyen is Senior Vice President, Asia Pacific at comScore, Inc., a global research company that measures metrics that make cross-platform audiences, consumer behaviour and advertising more valuable. Joe oversees sales and servicing of comScore’s products and services in Asia Pacific, and has rapidly expanded its footprint to over 10 countries across the region. He is currently serving as the Chair of the Board of the Interactive Advertising Bureau (IAB) Singapore.
Joe has more than 20 years of experience in Asia Pacific and is a veteran of the online industry as well as the broadcast pay television industry. He is an active thought leader, moderating and speaking at key digital, media and technology conferences in the region.
Joe is currently serving on the Asia Pacific Board of Directors of the Mobile Marketing Association and has been on the Board of Director of the IAB Singapore (now IAB Southeast Asia and India) for over 8 years.
Prior to comScore, Joe was the Southeast Asia regional manager for Omniture where he successfully delivered its product suites across diverse industries. He also previously served as the director of global e-commerce at Millennium & Copthorne Hotels where he grew online global sales by 50 percent.
Joe holds a BSE degree in Mechanical Engineering from Princeton University. He was born in Vietnam and emigrated to the United States after spending a year in a Malaysian refugee camp.