An alum from Columbia University, Prashant Puri is a digital marketing expert- building sites into multi-million dollar enterprises. Advertising Age recently named him in Impact Digital Power 100 – the 100 most influential people in digital media. Prashant Puri currently runs AdLift – a niche search-marketing firm focused on delivering digital marketing ROI. Prashant works closely with a number of Fortune 500 companies including PayPal, eBay, Overstock & Barnes & Noble in helping them increase their search market share. AdLift was named INC 500 India’s 8th fastest growing mid size company in India – 2013. Prashant is part Columbia University’s Entrepreneurship Advisory Board (EAB) where he mentor’s young entrepreneurs to help grow their startups more efficiently and effectively. Prior to AdLift, Prashant was Head of Global Marketing at eBay’s comparison shopping arm where he was instrumental in establishing their footprint across 5 countries. Being an industry veteran he’s invited to speak at numerous digital marketing conferences around the world, including SMX, SES and Pubcon and as an expert in search marketing, contributed to several search marketing journals including Search Engine Journal and Marketing Pligrim.