Before becoming the independent entrepreneur he is today, Patel was an integral part of a number of big companies. He has the expertise of working with 85 per cent of the online advertisers and agencies in India.
To begin with, he headed FMCG & Retail verticals at Facebook India working with the top FMCG companies. His next big footprint was left as MD, India & Middle East, at Komli Media. Under his leadership, the firm became one of the Top 5 players in terms of revenue in the Display market.
Hardly cooling his heels after a successful run as MD, Patel donned the hat of ‘Marketing Wiz’. With 14 years of industry experience up his sleeve, he has ideated, executed and celebrated several campaigns at Yahoo! India, planned big-ticket innovations at Hindustan Unilever, P&G and Citibank. He has also handled Sales for The Times of India Group. He was awarded the Yahoo! Ratna for the year 2007, the most prestigious award in Y! India.
Being a professional in the field, Pritesh thought it was integral to impart forward all the knowledge and experience he’d gained, so he started Basecamp Digital. He has conducted training for companies like Times Internet Ltd, Bennett Coleman & Co. Ltd, ZIRCA and Network18. He has also professed on the subject of digital marketing at renowned Management Institutes.
He has completed his Senior Executive Management course from Indian School of Business (ISB) in affiliation with The Wharton, Kellogg & FDC Business School. He also holds a Post Graduate degree in Marketing from Mumbai.
To blur the serious businessman/academician image of his in your head, you’ll be surprised to know that he is an immense Formula 1 and Kurt Cobain fan! But versatile and multi-talented as he is, his profile is not complete without mentioning the most important qualification- that of a dutiful dad! At the hectic end to a busy day, he is still found playing tennis with his daughter on most evenings.