Rachana Panda, a Harvard Business School Alumnus, is the Chief Communications Officer & Citizenship Leader at GE South Asia. She joined GE in 2012. At GE, Rachana is part of the leadership team here her role is to not only lead & champion the communications function; but also, protect and nurture the corporate reputation of GE. Her role comprises advising the Leadership team on all facets of communications, which includes employee engagement and external communications. She also leads the Brand, Advertising & Digital communications team for this region. As GE’s Chief Communications Officer, Rachana’s role has always been to align the communications priorities with the business priorities and drive thought leadership led, insight based measurable campaigns. Rachana is also
responsible for the Citizenship program where her role is to strategize the CSR program for the company. Rachana is a member of the National Advisory Committee for CSR for Indian industry. She elieves it is key to plan the future course of CSR, not just within the company, but also drive a movement that supports inclusive growth pertaining to women empowerment.
Rachana believes that Communications is a strategic function that adds great value internally and externally to the organization. She started her career as a Management Trainee in Apollo Tyres. She headed the communications team for the region of Alcatel and UTStarcom at a time when telecom revolution was at its peak. Rachana was the Director of Communications for the French multinational Alstom in India before GE. She has extensively worked on sustainable development projects for the British Council in India.
Rachana was also listed as one of the top ten women corporate communicators by Reputation Today in 2016. She has spoken at various National & International conferences and has contributed for eading publications. She has judged campaigns at platforms such as AMEC, SABRE, Marketing forums. Her team was nominated among top Corporate communications by Reputation today in 2017 & 2018.
Rachana’s articles in international journals:-
- Today’s communicator: leadership and innovation
- Expert Speak: Communication Leaders Become Trusted Advisors Lessons I have learnt
- Nurturing communities
Rachana’s external engagement and speaker videos: