Ritu Arora is the Head of Consulting of Adobe India. In this role, she is leading a team of Sales and Consultants focusing on managing Adobe Services business in India. She has a strong understanding of Digital Marketing Solutions and is responsible for working with clients to drive their Digital Transformation Strategy using Adobe solutions. She owns both Sales and Delivery function and leads collaboration with Product to position Adobe Consulting for success as part of broader sales and solution proposition.
Ritu has held leadership roles for over 25 years in Delivery and Sales with companies such as Publicis Sapient, Nagarro and Mastek. She has an entrepreneurial experience as well wherein she has managed Consulting Business for several India customers and worked with them in driving their Digital Strategy. She specializes in leading and managing cross-functional digital, ecommerce and technology transformation programmes. She has been a global leader and have spent majority of her career working with EMEA Customers owning end to end implementation of Digital Business Transformation Enterprise Solutions across both Creative and Technology. With her extensive programme and change management expertise she has successfully sold and delivered multi-million dollar programmes & portfolios with an emphasis on exceeding customer expectations.
A music aficionado, she prefers to spend her available time in socially responsible causes with an emphatic bent towards 'Girl child education' and works with a few upcoming NGO's on pro bono basis.