Sathyamurthy Namakkal is the President of OMD MudraMax Media and doubles up as Executive Director - DDB Mudra Group, based in Mumbai.
He is heading the traditional & digital media business nationally. This is his 2nd innings at DDB Mudra.
With a Masters degree in Zoology from the Annamalai University, in Tamil Nadu, Sathya comes with over 3 decades of professional experience and has worked with Heinz India, Cadila Laboratories, Mudra Communications, Ogilvy and Mather, Euro RSCG, Carat Media Services and Lintas Media Group.
He has also served as Director General, Media Research Users Council (MRUC) for three years, during which time, he was an active participant in bringing out syndicated research products such as the Indian Research Survey (IRS), Indian Listenership Track (ILT), and the New Consumer Classification System (NCCS).
Some of the prestigious client portfolio includes Tata Capital, Castrol, BPCL, Union Bank, Jyothy Laboratories, Amway, Gulf Oil, V Guard, Yamaha, L&T, LIC, Twinings, TTK Prestige, Wildcraft, Ashok Leyland, Unit Trust of India, HDFC, Bajaj Auto, Bajaj Electricals, Philips, Paras, Samsonite, Adidas, Reebok, HLL (Lakme Lever, Dove range, Ponds), Rasna and Dhara (NDDB), Adani Wilmar, netmeds.com, TTK Prestige, Cipla Health, State Bank of India and many other BFSI clients.
Sathya’s career experience spans across almost all allied fields of Advertising & Marketing, such as field sales, strategic media planning, media buying and management, Digital media, consumer research & insights.
He loves collaborating with stake holders for generating great brand solution ideas. He is currently busy keeping pace with technology.
He has recently taken up the role of a mentor for a U.S based company viz. “Cognitive ROI” which is endeavoring to provide Marketing ROI solutions to clients using AI technology.
A proud father of a 23 year old daughter Nandini, Sathya likes music, the madness about the internet/mobile, Bible reading and exercising.