Shashi Seth is the Senior Vice President of Oracle Marketing Cloud. Shashi brings over 20 years of industry experience in the internet industry, working at iconic brands like eBay, Google, YouTube, and Yahoo, along with many startups along the way. He has been involved in Big Data, Machine Learning, Cloud, Algorithms, etc. since 2005, when he was the Product Lead for Google Search, and has lead teams that have solved a range of problems from personalization, whole page optimization, ranking, content recommendations, location targeting, and much more. Using this wealth of accumulated experiences, Shashi is chartered with transforming the Marketing Automation Industry at Oracle. He holds over 25 technology patents.