Vasanth was appointed as the Director of Marketing & Communications Leader for IBM in India South Asia (ISA) in January 2014 – to lead a team of over 100 professionals all of IBM’s business units, the global delivery units and the research and innovation labs in India South Asia – home to one of IBM’s largest employee populations, one of the most exciting economies and the world’s fastest growing developer population. Vasanth joined IBM in early 2010 as the Brand & Communication Leader for the India South Asia business and in 2012, Vasanth was one amongst 500 IBMers worldwide selected for ‘Best of IBM’– IBM’s highest honor.
Previously, he was the marketing & corporate communication head at the Royal Bank of Scotland and ABN AMRO Bank in India. During his career spanning marketing, communications, and advertising over more than two decades, Vasanth has contributed to building many global and leading Indian brands with stints at Lowe Lintas and Young & Rubicam advertising. Vasanth is an alumnus of IIM Kolkata, is based out of Mumbai and is currently exploring new vistas in modern marketing.