Vivek Nayer is the Chief Marketing Officer, Group Corporate Brand for the Mumbai based Mahindra Group ( Group Revenue $20.7 Billion ) since May 2017. Vivek is responsible for managing & steering the Corporate Mahindra Brand, marketing of the Mahindra Racing Brand and Mahindra’s properties in the cultural sphere. In addition, he is a member of the Group Marketing Council, CSR Council & Sustainability Council as well as the Chairman of the Mahindra Sales & Marketing Academy.
Prior to his Group role, Vivek was Chief Marketing Officer , Automotive Division where he led the Marketing teams for both the Personal & small Commercial range of vehicles for about 11 years.
Vivek joined Mahindra in 2005 as head of Marketing for the Automotive Division, after gaining rich experience in marketing at Reckitt Benckiser plc both in India & their global HQ in UK. He is a marketer with a strong track record of 30 years on blue chip brands and with varied experience in both FMCG & automobile industry and in both India & abroad.
Vivek is an MBA in Marketing from University of Bombay and a Science graduate from University of Delhi. He is a passionate traveler and loves visiting new places around the world. He also loves being on Twitter, listening to music & watching movies.